• October 10, 2018
  • 11:30 AM - 1:00 PM
  • Green Dragon Tavern & Museum 6115 Paseo Del Norte, Carlsbad, CA 92011


  • Special price for members
  • Special price for members

Registration is closed

How The Right Conversation Cocktail Can Change Your Life

Every time you enter a conversation, a variety of chemicals flood your body. These chemicals signal your brain to open-up or shut-down to new ideas, concepts and opportunities. Dr. Elizabeth Fried shares the neuroscience of conversations and how you can structure the ideal conversational cocktail and increase cooperation, innovation, and productivity. 


  • Specific techniques that prime trust
  • Why it is important to seek to connect vs. seek to understand
  • How to protect your executive brain from amygdala hijack
  • Who to clear a conversational impasse and generate new ideas
  •  Proven types of words and phrases to say more (or less of) to “upregulate” or “downregulate”


  1. Design a set of rules for engagement aligned with your values to ensure effective meetings that enable greater creativity and generate open communication
  2. Apply specific words and phrases that expands minds and enables quicker solutions
  3. Employ preventative techniques to avoid amygdala hijack by applying simple techniques to calm your mind, stay focused and move forward.


    • $35 Early Bird, Member Rate ($40 after October 5th)
    • $50 Early Bird, Non-member Rate ($55 after October 5th)


    Elizabeth Freid, Ph.D. 

    Dr. Elizabeth Freid will share the latest neuroscience research on how to Transform Your Life and Business by creating the ideal Conversational Cocktail. She’ll show you how words create worlds. You’ll learn to use the right words and phrases to make the difference between optimizing employee performance or dumbing it down.

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